The Non-Techie Guide to Real Estate Social Media

Marketing gurus and #entrepreneur influencers make it sound like building a real estate brand is something you can do in your sleep. You might read articles about ROI funnels and social media campaigns, but where do you begin? It sounds great in theory, but unless you’re well-versed in marketing and have a firm grasp on SMM (p.s. That’s social media marketing), we can quote Arianna Grande: Thank you, next. Where’s the guide for real estate pros who aren’t tech-savvy?

Good news: if you’re not tech-savvy, social media is a gateway drug to the world of marketing. Social media is also an incredible place to attract leads, build relationships, and position yourself as a RE expert. Here’s your guide to effective real estate social media without all the B.S.

Choose your hero social platform(s)

In the wise words of Oprah, “You can have it all, just not all at once.” As a SMM newbie, don’t overwhelm yourself by making a profile on every platform. Choose your hero platforms that you’re most comfortable using, you have the most connections on, and that you enjoy spending time on. It’s better to focus on quality posts on just a few platforms, than scattering quick posts everywhere. We advise focusing on just two or three platforms.

Make complimentary profiles

Now that you have your favorite platforms, let’s make them cohesive. Match your profile photos, bios, and cover photos whenever you can. Even better, try to have these images correlate with those on your website. That way, when a follower clicks from a social profile through to your website, it’s a streamlined, branded experience. More importantly, make sure all your images are high-resolution and fit to size. For a quick test, check your profiles on more than one internet browser and on your phone! 

Let your personality shine

Branding might be your first impression, but let’s talk about connecting with your audience. When you write posts or brainstorm content ideas, think about your voice and tone. Can you add a pun for humor? Share a funny meme that will make people laugh? Wear your heart on your sleeve and let your passion come through your social presence. Social media is about being social! You want to promote engagement and spark conversations. This authentic representation of you is not only easier to share, but it makes you relatable! People like brands they can trust, and that means you. Share your business story, testimonials, real-estate-related personal interests, and other tidbits that make you real.

Social media is about being SOCIAL!

Create useful content

You might think people want to hear about the new listing you just got, but that only appeals to a handful of people who are in the buying market. Be sure to mix up the type of content you share. Differentiate your posts sharing a range of items like industry updates, local news, DIY projects, recipes, etc. Just think: what’s missing out there? What questions do your clients frequently ask you? Share advice, expert opinions, and beneficial tips. Once you try many content types, you can see which perform best and post more of those! You’re a wealth of knowledge, so share that with your audience on content that both educates and excites them. You want your followers to anticipate updates for you. Do this by posting quality content, consistently!  

Get in front of more people with video

The social media world is heading toward video because we as users are eating it up. In a small case study using our own Facebook page analyzing 50 posts, video posts received 23% more impressions and double the engagement! Don’t take it from us, video content performs better. Try using Instagram Stories or Facebook Live since these on-the-fly videos don’t require planning and are generally easier to capture. In addition to live video, try sharing posts that contain video ads to grow your reach organically. Keep videos short (under 10 seconds) and get to the point asap! If you need help making social videos, try out Yala.

Even if you didn’t grow up with a tablet in your hand, you can still have an effective social media presence online. Keeping a strong social reputation will help build your network, attract leads, and keep you and your RE brand top of mind. You won’t see magical results overnight but you’ll slowly build a following of invested, loyal fans. Tech guru or not, you’re on your way to becoming a SMM superstar!

How to make your affiliate marketing not suck

As an affiliate marketer, you need to sell to make your money. You aim to drive clicks, activate your followers and inspire people to engage with the brands you promote. But it’s a fine line between advertising products and sounding like a selling robot. 

Do you feel like you’re being too salesy? You don’t want to annoy your followers, so how can you make your affiliate marketing not suck? Let’s make the juice worth the squeeze. Level-up your affiliate marketing strategy with these tips.

Stick to Your Niche

It’s great that every type of business offers affiliates program, but that doesn’t mean you should promote them all! Find your niche and stick to it. It’s always better to market products to a specific group of people than to the masses. By honing in your audience, you can communicate more effectively with them since you speak a common language. With your affiliate marketing, be selective to promote brands that align with your followers’ interests, behaviors, and needs.

Need an introduction to affiliate marketing? We wrote a blog all about what it is and why it’s important to your business.

Actually Use the Products You Promote

Aside from promoting products your audience is likely to want, you need to build your streams from brands you enjoy! Promote brands, products, and services that you’re a fan of. Do you support the company’s mission, respect their quality, or just think it’s awesome? If not, find new companies to work with. When you join an affiliate program, you become a representative of the brand. Your followers will lose respect for you if you’re pushing products that you don’t genuinely believe in. Show yourself using the product every day. Explain how the brand changed your life. Most of all – be genuine! So ditch the fake smiles and go all in on a few programs you can commit to.

Consistency is Key

Don’t post, then ghost. Schedule your content so it posts consistently and your social media posts daily. Use a scheduling software to do the heavy lifting for you. That way, you can set it and forget it and focus on engaging daily rather than posting too. A trick to staying consistent is designating certain posts for days of the week, for example Motivation Monday or Tip Tuesdays. Not only does it give you a direction when brainstorming new content, but it creates consistency for your followers that they can look forward too. Plus, they make great hashtags. #YourWelcome

While they’re similar, there’s a big difference between affiliate and influencer marketing.

Don’t Sell, Educate

You don’t want to sound salesly, right? The way around this is to educate your audience. That way, you generate quality content versus posts that are all about you, the brand you’re promoting, and worse: selling. Your goal should be to educate and empower your followers. Your guidance and advice is what influences them to make a purchase. Talk about benefits or using the product in unique ways. Compare the product to its competitors. Don’t worry that quality content takes more time because: it’s okay to recycle content! One single blog post can be transformed into many other pieces of content (how about 21?). Put in the time and create blogs, eBooks, downloads, and social posts that will help your followers’ daily lives – and steer them toward your affiliate links.

Considering over 35% of affiliates earn over $20,000, you’re smart for wanting to be an affiliate marketer. You’re even smarter to want to improve your strategy. Whether you’re a veteran or a  novice, it’s great to reevaluate your thinking and try new ideas. Hopefully these tips help increase your clicks and referral traffic. Even if they don’t, you’ll be upgrading your marketing! 

Did you know Yala has an affiliate program? Learn more about it and apply here!

yala's affiliate marketing program

5 tips to write better video ads with Yala

Video ads are hard to make. That’s why Yala made them easy. Our video ads are short, on purpose. Shorter ads don’t just perform better, they’re easier for you to create. Yala breaks down our video ads into three parts:

make a video ad with yala in three steps choose video clip write a tagline display your logo

You only have to write one sentence – a tagline that shows in the middle of your video ad. However, even a simple one-liner can cause some serious writer’s block.

Many people kept asking for help, so we delivered. How can you write effective, better video ads with Yala? Here are five tips to get those creative juices flowing!

Watch examples of Yala video ads here.

Tip 1: Get to the point

Viewers attention spans are fleeting, so get to the point of what you’re trying to say. Let the video do the heavy lifting of capturing attention then BOOM – hit them with the facts and a direct call-to-action, like:

Summer Sale Starts Today

Everything is 20% off

Buy your tickets now

We’re sold out

Tip 2: Embrace the power of emotion

The good, the bad, and the ugly. Emotions are extremely powerful when it comes to marketing. That’s why all of Yala’s videos are designed to convey emotion. Position yourself as the solution to a problem or describe how your customers feel when they work with you. Put your heart on your sleeve with an emotional tagline like:

Frustrated? We got your back

Sending love to all our VIPs

Need a moment of relaxation?

Party like you own the place

Tip 3: Make video ads relatable

Companies are more trusted when they relate their products to their consumers. Leverage the power of “we’ve all been there” by making your video ads relatable to your viewers. Try something like:

Moving sucks. That’s why we’re here.

We all need extra coffee on Mondays

Not all heroes wear capes

Nothing to wear?

Tip 4. Give your viewers a task

What do you want your viewers to do? Help them take action by asking them to do something with your video ad. Some direct call-to-actions include:

Visit our online store

Call for a free home evaluation

555-555-5555 (your phone number can be a tagline!)

Stop by the open house

Tip 5. Use your post’s caption to expand

If your video ad is the bait, the caption is the hook, line, and sinker. Don’t put too much pressure on yourself to write an epic one-liner in your video every time. The video ad simply attracts attention, but you can use your post’s caption to elaborate on the information you’re trying to convey. Here are some examples of video ad taglines and their captions.

Video Tagline (Attract Attention)Social Media Post Caption (Give Information)
Stop by the open house!This gorgeous 2BD won’t be on the market long. See you this Saturday at 123 Main Street!
We all need extra coffee on MondaysTry our new cold brew coffee this summer. Purchase a large cold brew and get a free bagel on Mondays!
Frustrated? We got your backPlumbing issues are never fun, that’s why we’re here. Call for a free consultation.
Summer sale starts todayVisit our boutique for a big summer blowout. Everything is 20% off!

Watch more examples of Yala video ads here.

Still experiencing some writer’s block?

Yala’s team is just an email away. Send us a message and we’ll find a time to chat and help you make a few personalized video ads! We’re in this together.

How to make video ads that go viral

Video ads aren’t always easy to make. They take time to brainstorm, money to produce, and even more, coin to push it into advertising campaigns. All this hard work is worth it when your video attracts tons of views – right? Your hope is that this video will be shared across networks, rack up some comments, and before you know it: go viral. But what if it doesn’t?

So what makes some videos go viral and others die silently on timelines? Let’s talk about strategies to make great video ads that are funny, shareable, and well-liked.

Get started with video, today

Video content performs better than any other type of post, so no matter what, start sharing videos asap. Even if your first few videos don’t gain you tons of views, it’s going to boost your engagement significantly. Viewers are 10x more likely to interact with social posts that contain video. Plus, video gets 135% more reach than just photos! To get started, here’s a post about how to get your video strategy off the ground.

Add emotion when you can

A huge reason why videos go viral is because of the emotion they spark within us. Do you get teary eyed when you watch a dog get rescued or laugh out loud at a Vine video like this? Of course you do! You’re human and you feel emotions. Well, people love emotions and that’s why emotional marketing is such a powerful strategy.

When you’re brainstorming your next video idea, try to add some emotion. Consider all types of feelings like humor, frustration, or even just happiness and how they relate to your business. Do you alleviate a major stress? Is there a funny pun in your industry? Do you have a funny customer story?

You don’t need to be a comedian, either. Just think – how do you make customers feel after they’re experienced your product/service? Communicate THAT feeling and it will resonate with your viewers.

Make it relatable

The other strategy to making viral video ads is to make it relatable. We’ve all watched a video or read a tweet and said, “Yep, that’s totally me!” How many memes have you slid into your friends’ DMs because they relayed an inside joke? It’s because this content is relatable that it gets passed on!

Create relatable videos by focusing on the solutions your brand provides. Don’t make a video about the product’s features but rather highlight the problems you’re solving for everyday people. Make your video viewers remember that they also suffer this problem and they’ll soon view you as the solution. Don’t forget to leverage testimonials and positive reviews too!

Share, share, then share some more

Once your video is ready to go, it’s time to gain some views. First, publish it everywhere you can imagine – social media, email newsletters, Youtube, and any other channel where you communicate with your audience. Next, ask people to share it! Tag people or other brands in your posts. Use both relevant and custom hashtags. Then recycle the video. Don’t be afraid to continue posting it for weeks to come with different captions and call-to-actions. All it takes it one major retweet or engagement from an influencer to skyrocket your video to the top of timelines. Once your organic exposure has reached its capacity, it’s time for advertising. Run an ad campaign on Facebook or Instagram to pay for eyeballs and boost your overall coverage. Like a snowball, the views will begin to rack up over time.

It’s easy to create video ads that people will happily engage with and share. Whether or not they go viral, you can have outstanding marketing results with a few well-produced, thoughtfully planned video ads. Video is the future and no matter what, you’re on the right path!

Yala’s videos are produced with emotion in mind. Emotionally charged, Yala’s video ads are relatable, sharable and successful!

Try #YalaSocial for free!

What’s the difference between Affiliate and Influencer Marketing?

Scrolling through your Instagram, everyone is promoting something. Whether it’s a detox tea, a resort in Tulum, or a new app, newsfeeds are flooded with promotional content. This new wave of influencer marketing is taking over social media as it is quickly growing into a $10B+ industry. Another hot marketing trend conquering the internet is affiliate marketing. So what is the difference between influencer and affiliate marketing? Let’s break it down so you know how these two marketing strategies work and how they relate to your business.

How does influencer marketing work?

To put it simply, influencer marketing is when an influencer promotes a brand or product, typically through their social media channels. It happens when a company pays (or trades goods or services) an influencer to post about them. The influencer, in turn, endorses the product and “influences” their fans to try it out. Followers look up to this influencer and look forward to their content, therefore these fans are impressionable when this influencer posts about any product.

So what makes someone an influencer? An influencer is someone (or something since for example, dogs can be influencers too, like Tuna) that has a loyal community of followers. Technically, anyone with over 1,000 followers is considered an influencer but the more the followers, the more the influence – and cost to work with them. Mega influencers charge up to $1M per post! CMS Wire broke influencers into these categories:

Mega-Influencer: 1M+ followers

Macro-Influencer: 100,000 – 1M followers

Micro-Influencer: 1,000 – 100,000 followers

Nano-Influencer: <1,000 followers

How is that different than affiliate marketing?

Keeping it simple, influencers get paid to post about a product while affiliate marketers don’t make money until they drive a sale. Influencers often use affiliate marketing to double down on their profits. Let’s take an example and pretend we’re a pet food company. We would pay Tuna (or rather his owner) to post about our kibbles and hope that his followers would 1) learn about our brand, 2) trust we’re awesome because Tuna says so, and 3) buy our product. Say we also have an affiliate marketing program so Tuna can promote a referral link to our online store. Now when people buy our product, we know if they came from Tuna’s influence, and we would pay him a commission for this sale.

Influencer marketing creates immediate brand exposure to a diverse range of people while affiliate marketing widens your chances for direct sales.

What does this mean for your business?

Both affiliate and influencer marketing are vital strategies to consider for any business, no matter how big or small. Small businesses can highly benefit from influencer marketing by focusing on local nano or micro-influencers. Affiliate marketing may not be for every business. If you don’t have a high price point, a low commission payout may be difficult to attract affiliates. Also, it demands an online store. If you’re a local small business, try creating a referral program instead or something to reward loyal customers and capitalize on the beauty of word-of-mouth marketing.

Regardless of which road you choose, it’s important to be well-versed in these two popular strategies. Even if they’re not right for your business, you’ll think twice when you’re contemplating an impulse purchase on Instagram!

Introducing Yalaffiliates – Yala’s Official Affiliate Program

Yala is growing and so is our influencer network. That’s why we’re branching into the world of affiliate marketing! We’re proud to announce our first affiliate program: Yalaffiliates! Marketers and social media fans alike have been promoting Yala on their own for months, so Yalaffiliates is our way to say thank you. Now, you can earn compensation and rewards for sharing your love for Yala!

Our team is excited to introduce this exclusive affiliate program because we want more people to discover Yala and learn how video ads and social media should be: easy! We’ve got more features coming soon too, so our affiliates will be among the first to try these releases and help spread the word.

Managed through Tapfiliate, it will be easy for our participants to manage their referrals and track their progress. It’s important to set our affiliates up for success, so they’ll have access to Yala marketing materials and our team’s support. You don’t just join Yalaffiliates, you join the Yala team!


WTF is Affiliate Marketing and why it matters to your Small Business

You’ve probably seen the term “affiliate marketing” buzzing around the internet. All the advertisements of catchy ways to make money in your sleep or creating a passive side income are generally attributed to affiliate marketing. It’s may be trending, but is it important? Let’s answer the big questions: What is affiliate marketing and how does it relate to you and your business?

What is Affiliate Marketing?

Affiliate marketing, or AM, is essentially a referral system. It’s built upon the idea of affiliates promoting other people’s products and earning a commission on sales made through that affiliate’s marketing efforts. AM works by revenue sharing, which is the genius behind it. As a mutually beneficial relationship, affiliates are happy to promote products when they’re taking home a slice of the pie.

Sounds great right? Having an army of marketers promoting your products online for a small commission? It is, and that’s why it’s increasing in popularity. It’s a billion dollar industry ($12B worldwide) and it’s even catching up to email marketing. AM usually works through a system of unique links. Affiliates market your product on their websites or blogs via these special, custom links allowing you to track purchases back to them. In addition to these links, AM also works through referral codes. In this case, the affiliate would market a custom referral code (usually tied to their name), for example, ASHLEY20, to be applied at checkout.

You may be wondering, how do you keep track of these sales and attribute it to an affiliate? Well, there’s plenty of software options that make AM easy and affordable. Some popular options include Tapfiliate, Affiliately, and PartnerStack but there are many others.

Is Affiliate Marketing right for my business?

With AM gaining serious momentum, it’s hard to ignore it. However, it’s not right for everyone. AM works with eCommerce and online businesses since payment is completed online. In addition, AM is better for products with a high enough price point to justify the cost. The typical revenue share for affiliate marketing sits around 3-15%. If your product is cheaper, you may need to offer much higher commissions (or higher volumes) to justify the AM’s sales efforts.

If you’re a local or small business and affiliate marketing doesn’t quite fit your needs, “influencer marketing” may be a better outlet for you. You can find local influencers (social media personalities who have established credibility in a niche) and discover many creative ways to work with them in your area.

What does Affiliate Marketing mean for Small Business?

Affiliate marketing is estimated to grow 10x in the next few years so whether it’s right for your brand or not, it’s important to be aware of it. AM is changing the way brands, especially small businesses should approach their audiences. People are looking at other, real people online to tell them what to try and buy. Successful affiliates have serious influence over the internet as followers soak in the very mentions of products.

Whether AM is right for you or not, think about your marketing in a new way. Consider what your audience wants and be sure to deliver content of value. Are your posts educational, entertaining, or controversial enough to start a conversation? Market like an affiliate and most of all: stay true to your brand!

If you’re going to try affiliate marketing, let us know. We’d love to hear your thoughts and experiences. Good luck!

Yala is launching Yalaffiliates – an exclusive affiliate marketing program making video ads easy and accessible for everyone. Contact us for more information!

The evolution of Yala & why we changed our name

Since the beginning, Yala has been on a mission to make social media marketing easier and better. We’re pursuing that goal and with you in mind, we’re evolving. So, our name needs to too. We’re no longer, Yalabot. Meet, Yala Social!

Why the name change?

Yala started as a chatbot, hence the name, Yalabot. It scheduled social posts in a smarter and smoother way via Slack and Facebook Messenger and while this initiative was successful, we couldn’t stop there. We listened to our customers and saw what the world needed, so Yala was reborn online. We started adding features to our software, like graphic design abilities and in late 2018, Yala released video ads.

Since Yala has shifted from being a chatbot to a full-suite social media marketing and video ad software, we’re dropping the “bot” and are now “Yala Social.”

What’s happening to Yalabot?

If you’re using Yalabot on Slack or Facebook Messenger, don’t worry. Your favorite social media scheduling chatbot isn’t going anywhere. However, this chatbot is no longer steering our future. All future updates and features will be released on Yala Social, the online app.

We invite all our Yalabot users to please try our online platform. Yala’s online version offers the same, smart scheduling AI plus many other marketing features. Yala Social has already won two awards! We think it’s even better, and we hope you do too.

hashtag yala social

Customer Spotlight: Nestiny

Yala is proud to have a customer community made of brilliant businesses. Our new Customer Spotlight series is a chance to feature the brands who are making moves in their industry.

Meet this month’s highlight; Nestiny, a Virginia-based real estate (RE) tech startup that is “the consumer’s champion!”

Founded by Jody Rotman, Nestiny is changing the way consumers learn about RE online and connect with curated, related home-services professionals. “Our mission is to change the way that people learn about real estate online to simplify homeownership. Our vision is to create a meaningful one-to-one relationship between our members and real estate professionals through gamified education,” says Jody.

Nestiny is special because of its unprecedented technology which takes a holistic view to solving common problems in the RE industry. Jody reveals, “We’ve done this by being authentic, caring about warming up our members’ experience online through education, and pushing the envelope visually so that our site stays completely original.”

Everything Nestiny produces is professionally developed content all made in house! It takes an incredibly talented and creative team to dream up and produce this abundance of original content. “We want to surprise and delight visitors to our site and keep them coming back for more,” she says. Nestiny publishes articles, online tools, graphics, and videos making RE education their top priority.  

“We want to be a household name with real staying power in an industry rife with disruption right now. Think of us as a digital safe haven for consumers and real estate professionals.”

Social media is a big reason why Nestiny is becoming a household name. Jody attributes it to dramatically helping Nestiny build awareness among consumers and also being the perfect channel to share all their original content. She advises that brands should focus on all social media platforms relevant to their target audience.

“Nestiny bridges a generational gap between millennials and more mature generations. So in our case, we need to utilize all social channels to reach the right audiences at the right time and in the ways they expect,” Jody says.

Jody is a successful entrepreneur and RE expert. If you’re starting your own business, “Do some serious soul-searching and research before you dive in. Follow your heart but use your head. Make sure it’s in an industry where you’re passionate and knowledgeable,” she says.

If you’re thinking of buying or selling a home, check out Nestiny’s awesome resources to create your free home wishlist or calculate how much you can truly afford. They’d love your feedback on what they’re building! They even have special offerings for RE agents.

Follow Nestiny: Facebook | Twitter | Instagram | LinkedIn | Youtube

Want to be featured in your own Yala Customer Spotlight? Email us!

Battle of the Brands: What’s the best video software for social media ads?

Video marketing is booming in popularity as more and more businesses are beginning to incorporate video ads into their strategy. That’s why when it comes to video ad software, there are endless choices. Yala began as a social media scheduling platform but recently launched video features, allowing you to make simple videos in seconds. Let’s see how it compares to some leaders in the industry at creating social media video ads.

Yala vs Promo

First up is Promo. Starting at $49/month, Promo helps you create videos for your business, but unfortunately, this Basic plan doesn’t get you much. You’re only allowed one video export per month and you need to upgrade to Promo’s $99/month plan to get HD videos and include your logo in your videos. If that doesn’t seal the deal, Yala prioritizes quality customer service for everyone. Promo does too; when you’re paying their Pro price of $359/month.

Yala vs Magisto

Next up is Magisto, an online video editor. For $35/month with an annual subscription, this software comes complete with HD videos, proper customer support, and a library of stock footage via Getty Images. The only downside is that iStock is often overused since so many sites use this same source. Magisto is also designed as a full suite video editor made for lengthy videos. Yala is designed especially for social media videos at the optimized 6-second length.

Yala vs Animoto

Last but not least is Animoto, another online video maker. It allows you to add your own logo and offers HD videos, but they’re from the same source as Magisto. (We told you that library is overused.) Again, Animoto has longer videos in mind, so it comes with pre-built story boards to help design videos. With Yala, you don’t need to imagine a plot. You just need to pick a reaction, add some text, and you’re done.

What do you think?

There are many factors that should be addressed when comparing software, let alone video creation tools. What are your needs? What types of videos are you making? How much time can you dedicate to video creation and how much do you want to pay per month?

Yala is simple. It doesn’t have the robust editing features of other video software because it doesn’t need them. Our goal is to make video ads easier for anyone and any business. Do you want to spend hours editing or do you want to create videos in seconds? Yala is only what you need and nothing you don’t. We don’t want to spend hours on edits, and we don’t expect that you do either. So if easy, short, social media videos are the goal – Yala is for you.