What’s the difference between Affiliate and Influencer Marketing?

Scrolling through your Instagram, everyone is promoting something. Whether it’s a detox tea, a resort in Tulum, or a new app, newsfeeds are flooded with promotional content. This new wave of influencer marketing is taking over social media as it is quickly growing into a $10B+ industry. Another hot marketing trend conquering the internet is affiliate marketing. So what is the difference between influencer and affiliate marketing? Let’s break it down so you know how these two marketing strategies work and how they relate to your business.

How does influencer marketing work?

To put it simply, influencer marketing is when an influencer promotes a brand or product, typically through their social media channels. It happens when a company pays (or trades goods or services) an influencer to post about them. The influencer, in turn, endorses the product and “influences” their fans to try it out. Followers look up to this influencer and look forward to their content, therefore these fans are impressionable when this influencer posts about any product.

So what makes someone an influencer? An influencer is someone (or something since for example, dogs can be influencers too, like Tuna) that has a loyal community of followers. Technically, anyone with over 1,000 followers is considered an influencer but the more the followers, the more the influence – and cost to work with them. Mega influencers charge up to $1M per post! CMS Wire broke influencers into these categories:

Mega-Influencer: 1M+ followers

Macro-Influencer: 100,000 – 1M followers

Micro-Influencer: 1,000 – 100,000 followers

Nano-Influencer: <1,000 followers

How is that different than affiliate marketing?

Keeping it simple, influencers get paid to post about a product while affiliate marketers don’t make money until they drive a sale. Influencers often use affiliate marketing to double down on their profits. Let’s take an example and pretend we’re a pet food company. We would pay Tuna (or rather his owner) to post about our kibbles and hope that his followers would 1) learn about our brand, 2) trust we’re awesome because Tuna says so, and 3) buy our product. Say we also have an affiliate marketing program so Tuna can promote a referral link to our online store. Now when people buy our product, we know if they came from Tuna’s influence, and we would pay him a commission for this sale.

Influencer marketing creates immediate brand exposure to a diverse range of people while affiliate marketing widens your chances for direct sales.

What does this mean for your business?

Both affiliate and influencer marketing are vital strategies to consider for any business, no matter how big or small. Small businesses can highly benefit from influencer marketing by focusing on local nano or micro-influencers. Affiliate marketing may not be for every business. If you don’t have a high price point, a low commission payout may be difficult to attract affiliates. Also, it demands an online store. If you’re a local small business, try creating a referral program instead or something to reward loyal customers and capitalize on the beauty of word-of-mouth marketing.

Regardless of which road you choose, it’s important to be well-versed in these two popular strategies. Even if they’re not right for your business, you’ll think twice when you’re contemplating an impulse purchase on Instagram!

Introducing Yalaffiliates – Yala’s Official Affiliate Program

Yala is growing and so is our influencer network. Yala is branching into the world of affiliate marketing! We’re proud to announce our first affiliate program: Yalaffiliates! Marketers and social media fans alike have been promoting Yala on their own for months, so Yalaffiliates is our way to say thank you. Now, you can earn compensation and rewards for sharing your love for Yala!

Our team is excited to introduce this exclusive affiliate program because we want more people to discover Yala and learn how video ads and social media should be: easy! We’ve got more features coming soon too, so our affiliates will be among the first to try these releases and help spread the word.

Managed through Tapfiliate, it will be easy for our participants to manage their referrals and track their progress. It’s important to set our affiliates up for success, so they’ll have access to Yala marketing materials and our team’s support. You don’t just join Yalaffiliates, you join the Yala team!

Yalaffiliates is coming in April 2019. Contact us to apply!

WTF is Affiliate Marketing and why it matters to your Small Business

You’ve probably seen the term “affiliate marketing” buzzing around the internet. All the advertisements of catchy ways to make money in your sleep or creating a passive side income are generally attributed to affiliate marketing. It’s may be trending, but is it important? Let’s answer the big questions: What is affiliate marketing and how does it relate to you and your business?A

What is Affiliate Marketing?

Affiliate marketing, or AM, is essentially a referral system. It’s built upon the idea of affiliates promoting other people’s products and earning a commission on sales made through that affiliate’s marketing efforts. AM works by revenue sharing, which is the genius behind it. As a mutually beneficial relationship, affiliates are happy to promote products when they’re taking home a slice of the pie.

Sounds great right? Having an army of marketers promoting your products online for a small commission? It is, and that’s why it’s increasing in popularity. It’s a billion dollar industry ($12B worldwide) and it’s even catching up to email marketing. AM usually works through a system of unique links. Affiliates market your product on their websites or blogs via these special, custom links allowing you to track purchases back to them. In addition to these links, AM also works through referral codes. In this case, the affiliate would market a custom referral code (usually tied to their name), for example, ASHLEY20, to be applied at checkout.

You may be wondering, how do you keep track of these sales and attribute it to an affiliate? Well, there’s plenty of software options that make AM easy and affordable. Some popular options include Tapfiliate, Affiliately, and PartnerStack but there are many others.

Is Affiliate Marketing right for my business?

With AM gaining serious momentum, it’s hard to ignore it. However, it’s not right for everyone. AM works with eCommerce and online businesses since payment is completed online. In addition, AM is better for products with a high enough price point to justify the cost. The typical revenue share for affiliate marketing sits around 3-15%. If your product is cheaper, you may need to offer much higher commissions (or higher volumes) to justify the AM’s sales efforts.

If you’re a local or small business and affiliate marketing doesn’t quite fit your needs, “influencer marketing” may be a better outlet for you. You can find local influencers (social media personalities who have established credibility in a niche) and discover many creative ways to work with them in your area.


What does Affiliate Marketing mean for Small Business?

Affiliate marketing is estimated to grow 10x in the next few years so whether it’s right for your brand or not, it’s important to be aware of it. AM is changing the way brands, especially small businesses should approach their audiences. People are looking at other, real people online to tell them what to try and buy. Successful affiliates have serious influence over the internet as followers soak in the very mentions of products.

Whether AM is right for you or not, think about your marketing in a new way. Consider what your audience wants and be sure to deliver content of value. Are your posts educational, entertaining, or controversial enough to start a conversation? Market like an affiliate and most of all: stay true to your brand!

If you’re going to try affiliate marketing, let us know. We’d love to hear your thoughts and experiences. Good luck!

Yala is launching Yalaffiliates – an exclusive affiliate marketing program making video ads easy and accessible for everyone. Contact us for more information!



The evolution of Yala & why we changed our name

Since the beginning, Yala has been on a mission to make social media marketing easier and better. We’re pursuing that goal and with you in mind, we’re evolving. So, our name needs to too. We’re no longer, Yalabot. Meet, Yala Social!

Why the name change?

Yala started as a chatbot, hence the name, Yalabot. It scheduled social posts in a smarter and smoother way via Slack and Facebook Messenger and while this initiative was successful, we couldn’t stop there. We listened to our customers and saw what the world needed, so Yala was reborn online. We started adding features to our software, like graphic design abilities and in late 2018, Yala released video ads.

Since Yala has shifted from being a chatbot to a full-suite social media marketing and video ad software, we’re dropping the “bot” and are now “Yala Social.”

What’s happening to Yalabot?

If you’re using Yalabot on Slack or Facebook Messenger, don’t worry. Your favorite social media scheduling chatbot isn’t going anywhere. However, this chatbot is no longer steering our future. All future updates and features will be released on Yala Social, the online app.


We invite all our Yalabot users to please try our online platform. Yala’s online version offers the same, smart scheduling AI plus many other marketing features. Yala Social has already won two awards! We think it’s even better, and we hope you do too.

hashtag yala social


Customer Spotlight: Nestiny

Yala is proud to have a customer community made of brilliant businesses. Our new Customer Spotlight series is a chance to feature the brands who are making moves in their industry.

Meet this month’s highlight; Nestiny, a Virginia-based real estate (RE) tech startup that is “the consumer’s champion!”

Founded by Jody Rotman, Nestiny is changing the way consumers learn about RE online and connect with curated, related home-services professionals. “Our mission is to change the way that people learn about real estate online to simplify homeownership. Our vision is to create a meaningful one-to-one relationship between our members and real estate professionals through gamified education,” says Jody.

Nestiny is special because of its unprecedented technology which takes a holistic view to solving common problems in the RE industry. Jody reveals, “We’ve done this by being authentic, caring about warming up our members’ experience online through education, and pushing the envelope visually so that our site stays completely original.”

Everything Nestiny produces is professionally developed content all made in house! It takes an incredibly talented and creative team to dream up and produce this abundance of original content. “We want to surprise and delight visitors to our site and keep them coming back for more,” she says. Nestiny publishes articles, online tools, graphics, and videos making RE education their top priority.  

“We want to be a household name with real staying power in an industry rife with disruption right now. Think of us as a digital safe haven for consumers and real estate professionals.”

Social media is a big reason why Nestiny is becoming a household name. Jody attributes it to dramatically helping Nestiny build awareness among consumers and also being the perfect channel to share all their original content. She advises that brands should focus on all social media platforms relevant to their target audience.

“Nestiny bridges a generational gap between millennials and more mature generations. So in our case, we need to utilize all social channels to reach the right audiences at the right time and in the ways they expect,” Jody says.

Jody is a successful entrepreneur and RE expert. If you’re starting your own business, “Do some serious soul-searching and research before you dive in. Follow your heart but use your head. Make sure it’s in an industry where you’re passionate and knowledgeable,” she says.

If you’re thinking of buying or selling a home, check out Nestiny’s awesome resources to create your free home wishlist or calculate how much you can truly afford. They’d love your feedback on what they’re building! They even have special offerings for RE agents.

Follow Nestiny: Facebook | Twitter | Instagram | LinkedIn | Youtube

Want to be featured in your own Yala Customer Spotlight? Email us!

Battle of the Brands: What’s the best video software for social media ads?

Video marketing is booming in popularity as more and more businesses are beginning to incorporate video ads into their strategy. That’s why when it comes to video ad software, there are endless choices. Yala began as a social media scheduling platform but recently launched video features, allowing you to make simple videos in seconds. Let’s see how it compares to some leaders in the industry at creating social media video ads.

Yala vs Promo

First up is Promo. Starting at $49/month, Promo helps you create videos for your business, but unfortunately, this Basic plan doesn’t get you much. You’re only allowed one video export per month and you need to upgrade to Promo’s $99/month plan to get HD videos and include your logo in your videos. If that doesn’t seal the deal, Yala prioritizes quality customer service for everyone. Promo does too; when you’re paying their Pro price of $359/month.

Yala vs Magisto

Next up is Magisto, an online video editor. For $35/month with an annual subscription, this software comes complete with HD videos, proper customer support, and a library of stock footage via Getty Images. The only downside is that iStock is often overused since so many sites use this same source. Magisto is also designed as a full suite video editor made for lengthy videos. Yala is designed especially for social media videos at the optimized 6-second length.

Yala vs Animoto

Last but not least is Animoto, another online video maker. It allows you to add your own logo and offers HD videos, but they’re from the same source as Magisto. (We told you that library is overused.) Again, Animoto has longer videos in mind, so it comes with pre-built story boards to help design videos. With Yala, you don’t need to imagine a plot. You just need to pick a reaction, add some text, and you’re done.

What do you think?

There are many factors that should be addressed when comparing software, let alone video creation tools. What are your needs? What types of videos are you making? How much time can you dedicate to video creation and how much do you want to pay per month?

Yala is simple. It doesn’t have the robust editing features of other video software because it doesn’t need them. Our goal is to make video ads easier for anyone and any business. Do you want to spend hours editing or do you want to create videos in seconds? Yala is only what you need and nothing you don’t. We don’t want to spend hours on edits, and we don’t expect that you do either. So if easy, short, social media videos are the goal – Yala is for you.

Yala wins two awards from FinancesOnline! 🏆

Now that’s double the reason to celebrate! Yala just won two prestigious awards from FinancesOnline, a leading B2B software review platform. Our team worked harder than ever in 2018, both improving our social media scheduling software and releasing an entirely new video product. Winning both the 2018 Rising Star Award and the 2018 Premium Usability Award is a validation of our hard work and makes us more motivated than ever for 2019!


FinancesOnline reviewed Yala on its benefits, features, and technical details based on the social media management software definition as well as current industry standards, eventually settling on a user satisfaction score of 97%! We were even recognized as one of the leading social media management tools in the industry. With an overall rating of 8.0 out of 10, Yala was recognized for its main features:

  • Automated Post Scheduling
  • Smart Scheduling
  • Graphics and Video Content Tools
  • Branding Tools

See the full FinancesOnline review of Yala HERE!


Rising Star Award

FinancesOnline gives this award to new SaaS products that recently got popular on the market. Specifically, these winners are viewed as a service that’s efficient for solving problems users face now. Yala helps marketers fix common issues like branching into video marketing on a low budget, managing multiple social media accounts (especially for freelancers or agencies with numerous clients) and finding optimal posting times.

Yala recently launched the new video component of its graphic design software. Now, you can turn branded text graphics into short video animations in seconds. The tech community was positive when Yala Video launched on Product Hunt in December. Since then, Yala’s customers and social media onlookers have been excited about this new development.

Premium Usability Award

This certificate is awarded to products who display superior user experiences. FinancesOnline evaluated Yala on criteria like the ease of onboarding, the design of its interface and work process features. Yala is unique in that it takes a visual approach to social media scheduling. Yala was originally designed to make social media planning easier, so thank you FinancesOnline for highlighting this focus!


With every new update to Yala, we hope to make things simpler and better for YOU! Thank you to all of our customers, followers, and supporters who continue to build the future for Yala. It’s your wishes, critiques, and requests that create our roadmap. Last year was big for Yala, but 2019 is going to be even better. Stay tuned – we have more coming your way!

5 Ways to Boost Your Facebook Presence with Video

Did you know that five new Facebook profiles are created every second? With over two billion users, it’s no surprise that Facebook has expanded far beyond photo albums and status updates. The platform is quickly adapting to broadcast video content to compete with Youtube and keep up with the video demand of the internet. It’s no joke since over 500 million hours of video is consumed on Facebook each day. With Facebook setting its sights on video, it’s vital to integrate video content into your marketing strategy.

Here are some creative ways to integrate video into your Facebook presence to expand your reach and gain new followers. Follow these five, easy tips and you’ll optimize your Facebook Business page and boost your brand online!


1. Change your call-to-action button

We all know a few businesses that are hard to explain, but easy to understand after a quick video. Make your favorite video front and center by altering your call-to-action, or CTA, button. Just hover over the CTA button below your cover photo (see in the image below where it says “Sign Up?”), then select “Edit Button.” There are many options you may want to consider, but for video, click “Learn more about your business” then select “Watch Video.” Now when people arrive at your page, it’s clear and easy for them to watch any video of your choosing.

2. Feature a video on your business page

Do you have a cool introductory video to your business or an animated explainer on what a product does? Don’t restrict nice videos to just your website or Youtube channel. Display them on your Facebook too. On the sidebar, click “Videos” then select “Choose Video” in the feature section. Now, your main video will be the main attraction of your video uploads to highlight your best content.

how to set feature video facebook business page

3. Integrate video into your content strategy regularly

Another way to build your video presence is by uploading more videos (no surprise there!). Add video to your content marketing strategy and set a goal to upload one new video per week. You’ll quickly see that videos attract more engagement from your audience. In fact, they typically gain 135% more organic (unpaid) reach meaning more people will see it. The average native Facebook video reaches 16.7% of the total audience! Starting a video strategy is easier than you think. Educate viewers with recipes, quick how-to’s, or share a unique way to use your product. Check out this blog post for starting a video strateg.

4. Try out Facebook Live

If you like Instagram Stories, then you’ll love Facebook Live. The average engagement rate on a Facebook Live stream is 4.3% – that’s huge! Another great reason to try it out is that it’s much more relaxed. It’s a live video so people want to see the real you, unscripted and speaking from the heart. Start off easy with a tour around your business or take them behind the scenes of how you build your product. Next, host a Q&A and even ask the audience to submit some questions!

5. Swap out static image ads for video ads

Enhance your Facebook advertising by switching out static images for short video ads. Facebook has made it easy to promote video ads and they perform better! Try to keep video ads short in length, according to Sheryl Sandberg, Facebook’s COO, who recommends 6 seconds. Square dimensions also perform better since they take up 78% more space in the News Feed and also yield more clicks than landscape videos. New to video ads? Check out this blog post for an introduction.


Boosting your presence on social media isn’t easy, especially on Facebook. The organic reach of business pages is dropping so it’s essential to adapt your strategy. Since Facebook is changing its platform to better accommodate video, it’s time to learn how videos on Facebook work. It’s also the perfect opportunity to boost your own brand with it. These five, quick marketing tactics are easy to complete and effective. Let us know how it goes!

The 5 Most Common Marketing Mistakes from 2018

Last year was a time of transformation for the world of marketing. Social media changed significantly for business profiles and forced us to market in a new way. In 2018, we learned to play with new algorithms and promote real conversations and engagement across platforms.
Although 2019 has a lot of exciting marketing trends forecasted, let’s reflect on last year before we plan ahead. Here are the top five mistakes that marketers made in 2018. If you’re guilty of one (or more!), we’ll teach you how to leave those mistakes behind.

#1: You didn’t engage with followers

Easily the most common mistake of 2018; marketers did not engage with their audiences. Why is engagement so critical? Engagement (replying, commenting, retweeting, tagging, sharing, etc.) powers many social media algorithms. As Facebook puts it, the more “meaningful conversations” that a post creates, the more people will see the post organically. Often, we saw customers comment or share something and the company remained silent! As a marketer, respond to every outreach and promote conversations yourself. Acknowledge new followers, tag other companies (or people!), and always share like-minded content.

#2: You posted the same thing across all platforms

Sure, it’s easy to create one post then schedule it across all platforms, but not in 2019! Social media platforms’ posting guidelines range from character count to graphic size needs. When you post the same thing cross-platform, you risk cutting your sentences short or your images displaying incorrectly. Unfortunately, this laziness doesn’t go unnoticed. Dedicate the time this year to post unique to each platform depending on its posting needs and your audience’s wants. Different sites have different missions for businesses. LinkedIn is for professional connections and networking, but Facebook is a place to promote conversations and have fun. Think about your favorite brands and analyze how their posts vary for different social sites. Draw inspiration from them!

With Yala, your graphics automatically adjust to fit the platform you’re posting to!

#3: You grew your follower count by following/unfollowing

If number two made us cringe, this mistake makes us cry! Many believe the way to increase your follower count by following and unfollowing many accounts, most commonly on Instagram or Twitter. This might boost your numbers immediately, but you’ll see over time your follower count slowly fades. In the long run, your followers will plateau and you’ll attract “fake” followers – or those that aren’t related to your brand or business. Your goal shouldn’t be to have more followers but rather attracting true, like-minded followers. The best strategy is quality over quantity if you’re expecting to see results and ROI. To gain real followers, follow accounts who are related to your business and interact with them. Leave genuine comments and build relationships. Read their captions and share your input. It takes time, but it’s more effective. We promise!

#4: You ignored video marketing

If there was ever a marketing trend to gain momentum in 2018, it was video marketing. The big mistake, however, was ignoring it! Video content is taking over the internet and it performs better than other types of posts. Implementing video content into your marketing strategy is easier than you think. Here’s a post all about getting your video strategy off the ground! Start with posting short Instagram stories that don’t need editing or film planning. When you’re ready to level-up, try filming an interview or Q&A since answers can be short and sweet. No matter what you’re publishing, make sure you stay true to your voice and brand’s story-telling. That leads us to the last mistake of 2018.

You can now make short, social media text animation videos with Yala! See how it works here.

#5: You didn’t share your story

Marketers often get so caught up in selling a product or service, they forget to tell the story behind it. The “why” behind your business is vital because it transcends your messaging into meaning. Sharing the story or mission behind a brand creates emotional marketing which in turn, creates higher invested customers. This is the reason content marketing became such a phenomenon in recent years. Not only does content marketing allow brands to position themselves as industry leaders by sharing education, but it lets them broadcast a voice, attract an audience of like-mind people, and create a loyal community of followers. When you’re searching for new content to share, try storytelling. Share an interview of your founder and the reasons you created a product. Tell your audience why you started and how you’re making a difference.


Out with the old and in with the new, right? Ditch these five marketing mistakes and embrace a new, healthier marketing strategy in 2019. Stay tuned for more educational social media and video marketing posts. Happy new year, and good luck!

Meet the New Yala 🎥

The makers behind Yala have been hard at work preparing the newest version of our product. The new Yala is making moves, literally. Now, you can create social media video ads! Design custom, animated graphics with your logo in seconds.

Here’s a sneak peek at Yala’s new social media video ad product!

https://www.youtube.com/watch?v=49FsFefSHCE

Why social media video ads?

There are a lot of reasons Yala wanted to provide video ads. Most importantly, video marketing is the future. Video content performs better (135% better), and short video ads are the optimum length for social media (just take it from Sheryl Sanberg).

Video was a natural evolution for Yala since we already offer social-media-sized graphics for cross-platform posting. Yala’s AI and scheduling software determines the perfect times to post, so why wouldn’t we want to deliver better content too?

How does it work?

We’re on a mission to make social media marketing easier for everyone. So how exactly does it work?

  1. Simply upload your logo
  2. Add some text
  3. Choose from a variety of themes (even holiday!)
  4. “Animate” and watch Yala work its magic
  5. Download your masterpiece as a GIF or MP4

It’s that easy – seriously. We’ll keep you updated as we expand our video features and venture beyond just text animations. Get ready, because there’s a lot more in the Yala pipeline!

The hunt is on…

This is the third time Yala has successfully launched on Product Hunt and we’re more excited than ever.

Support Yala on Product Hunt

Our team listened to customer feedback and worked diligently to deliver Yala Video. The addition of video ads and animations has brought Yala full circle. It completes our offering by combining all aspects of social media marketing: scheduling, posting, analytics, graphic design, branding, cross-platform promotion, and now video marketing! Now, our customers can enjoy a full suite of products that make social media easier and smarter.

But this is only the beginning…