Work can be art, if we care.

Updating the way we think about work. Work by Taylor Lahey We sometimes think that if circumstances were different, we’d have more potential. We sometimes think that our potential is capped because of our boss, or because of the stuff around us that we just can’t change. We sometimes feel like our work environment is permeated by […]

The practical guide to doing your own PR.

Don by The Fox And King I’ll explain PR with a parable: when two people are introduced, they’ll most often kick off with a casual conversation: Where are you from? What do you like to do? Where did you go to college? Who do you know here? What they’re really doing, is probing to find a […]

Weird

Illustration by Rogie King There’s a difference between being smart and being wise. Do you do things professionally and according to convention? Do you think ahead? Do you mostly make sound decisions? Can you synthesize information quickly and integrate it? If so, that’s great. You are probably smart. You need to be smart to be a […]

Byproduct

Illustration by Ryan Putnam Your product isn’t what you think it is A green, flowering garden is pretty. It can also take a good amount of effort to maintain. The best gardens provide beauty, fragrance—even stuff to eat—and need minimal effort to maintain. The good stuff — the output — of the best gardens, is set up to emerge naturally. By […]

Don’t be clever.

Illustration by the exceptional Vic Bell A startup’s guide to making promises Just make a human promise, and keep it. This is a sentiment Seth Godin shared with me in an email correspondence. If you can’t keep a promise, it really doesn’t matter how cool you are or how clever you are, your idea will be detached […]

Price for less, for less.

Doodle by david_rollyn (Instagram) Pricing should never get you stuck, and though there are many approaches to pricing your business, I find the approach of less for less to be easier than others. At the end of the day, your support or sales staff needs to be able to sell the product and justify its […]

Entering a crowded market as the little guy? Offer less and you might win.

Illustrated by Shimon Angel, animated by Ofer Winter Entering a crowded marketplace can be a little daunting — okay, a lot daunting — if you’re smaller, way smaller than the dominant players. I get emails from time to time, mostly around this question. When I started Mad Mimi (see TechCrunch), I raised $100k — that’s it — and disrupted both MailChimp and Constant Contact […]

The essential idea-companion: How to Make a Task Model

Illustration by Gemma Correl Ideas are easy. Execution is tricky. You’ll know a good idea when it feels simple to articulate. You’ll know a less-good idea when it feels complicated to articulate. Now, to build a system, you need fine builders. It’s easier to recruit those fine builders with an achievable plan that makes their tasks […]