In the past few years, Instagram has risen to the top of the social media marketing charts. While it’s not the biggest platform itself, Facebook the largest monster out there owns it. Instagram attracts over 1 billion users per month and over 60% of its users log in daily. For marketers, Instagram is a gold mine attracting 25 million brand accounts. Over 80% of Instagrammers follow a brand and 60% admit to using the platform to discover new products. Influencer and affiliate marketing is exploding in popularity and many internet sensations leverage Instagram to advertise their products and #ads.
For small businesses (or any brand really), Instagram is a great place to raise awareness and promote online sales. Instagram offers Shopping features allowing you to link posts directly to your e-commerce store, making users 70% more likely to purchase products online than non-gram-users. Connecting with like-minded brands, influencers, and customers is simple. Tag yourself and others in your posts and encourage others to do the same. Then, promote a community hashtag (#YalaSocial) to grow your presence. You can place your profile in front of new people by using other popular or niche hashtags too.
Yala loves Instagram and our profile is a testament to that. Instagram is a creative space to let your inner artist and personality shine. With filters and easy image editing, Instagram makes it easy to create professional-looking photographs without fancy equipment. What took a professional photographer and budget to create a decade ago can now be created with a filter and iPhone. On top of that, there are plenty of fun apps to make images even more enticing. Yala’s designer makes the perfect square graphic so sharing text in a creative way is simple.
Being on Instagram is a no-brainer for businesses and it should be on your radar too. By creating quality content and posting consistently, having an effective Instagram presence is possible for anyone; especially when Yala makes fun, engaging content easy.
Did you know Yala has a free plan? Try making some original Instagram graphics and test out Yala with no commitment. P.S. You’re gonna love it.