Pinterest is every DIY-er’s dream. Loaded with recipes, how-to-graphics, crafts, inspirational quotes, beautiful images, and all-around inspiration, Pinterest is a creative’s paradise. You might be thinking; without a creative business, why should I spend any time on Pinterest? Well, you don’t need a “creative” brand that only attracts craft bloggers and travel photographers. In 2018, 50% of new Pinterest sign-ups were men and nearly ⅔ of all pins are related to a product or brand. See? Pinning is for everyone and every business!
As the 5th most popular social app in the U.S., Pinterest continues to grow in popularity. Small business advertisers increased by 50% from 2017-2018 and on average, advertising on Pinterest earns $2 profit for every $1 spent. It’s simple to advertise on the social network since similar to Facebook, you boost pins and pay for extra impressions. Pinterest offers in-depth analytics for business profiles, including monthly reports and audience insights (for free).
Pinterest is a long-term strategy. Unlike other platforms, a post on Pinterest, a “pin,” has a longer life. The average pin is shared 11 times and “on average, Pinterest’s content lasts 110 days, compared to YouTube’s twenty days, Instagram’s two days, Snapchat’s one day, Facebook’s five hours, and Twitter’s 17 minutes,” according to Jeff Bullas. That means each pin has the potential to attract leads for months! Drive people to your website, share valuable information, recycle blog content, and promote your products for months past the first publication. The options are truly endless.
Yala is a creative-focused company. We believe in making design simple, but effective. You can create original pin graphics perfect for Pinterest using Yala’s design tools. Keep text communication and graphics branded to you with Yala’s automatic color-matching technology. Before you know it, you’ll have boards of original content published on Pinterest ready to attract traffic for you.
Did you know Yala has a free plan? Design some Pinterest graphics and test out Yala with no commitment.