A big part of advertising is encouraging your audience to do something. Whether it’s to visit your store, go to your website, download your app, or just be aware of your brand, you’re constantly asking something of your viewers. This is a “call-to-action” or CTA, and having a clear CTA is vital to any successful marketing strategy.
Yala videos and graphics are an amazing way to highlight your CTA. In less than 10 seconds, a Yala video ad conveys emotion with a live-action clip, displays your CTA through some text, and then promotes your brand with your logo. This threesome makes for the perfect marketing combination, especially on social media.
It’s easy to write a clear, effective CTA with Yala. Here are five tips for writing better video ads and many examples to give you some inspiration. A CTA within a video gets 380% more clicks than normal sidebar ads!
If you have a lot going on, you might want to tell your customers everything at once. But, it’s better to only advertise one CTA at a time. For example, emails with a single CTA increased click links by 371% and sales by 1617% (yes, thousands!). That’s why Yala’s short video ads are a great outlet for this. You’re able to leave out everything that’s not necessary or effective!
Now, you can deliver your announcements with emotion and excitement in a way that drives your viewers to take action. Next time you want to tell your customer something, tell them through a Yala video!
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