Video ads aren’t always easy to make. They take time to brainstorm, money to produce, and even more, coin to push it into advertising campaigns. All this hard work is worth it when your video attracts tons of views – right? Your hope is that this video will be shared across networks, rack up some comments, and before you know it: go viral. But what if it doesn’t?
So what makes some videos go viral and others die silently on timelines? Let’s talk about strategies to make great video ads that are funny, shareable, and well-liked.
Get started with video, today
Video content performs better than any other type of post, so no matter what, start sharing videos asap. Even if your first few videos don’t gain you tons of views, it’s going to boost your engagement significantly. Viewers are 10x more likely to interact with social posts that contain video. Plus, video gets 135% more reach than just photos! To get started, here’s a post about how to get your video strategy off the ground.
Add emotion when you can
A huge reason why videos go viral is because of the emotion they spark within us. Do you get teary eyed when you watch a dog get rescued or laugh out loud at a Vine video like this? Of course you do! You’re human and you feel emotions. Well, people love emotions and that’s why emotional marketing is such a powerful strategy.
When you’re brainstorming your next video idea, try to add some emotion. Consider all types of feelings like humor, frustration, or even just happiness and how they relate to your business. Do you alleviate a major stress? Is there a funny pun in your industry? Do you have a funny customer story?
You don’t need to be a comedian, either. Just think – how do you make customers feel after they’re experienced your product/service? Communicate THAT feeling and it will resonate with your viewers.
Make it relatable
The other strategy to making viral video ads is to make it relatable. We’ve all watched a video or read a tweet and said, “Yep, that’s totally me!” How many memes have you slid into your friends’ DMs because they relayed an inside joke? It’s because this content is relatable that it gets passed on!
Create relatable videos by focusing on the solutions your brand provides. Don’t make a video about the product’s features but rather highlight the problems you’re solving for everyday people. Make your video viewers remember that they also suffer this problem and they’ll soon view you as the solution. Don’t forget to leverage testimonials and positive reviews too!
Share, share, then share some more
Once your video is ready to go, it’s time to gain some views. First, publish it everywhere you can imagine – social media, email newsletters, Youtube, and any other channel where you communicate with your audience. Next, ask people to share it! Tag people or other brands in your posts. Use both relevant and custom hashtags. Then recycle the video. Don’t be afraid to continue posting it for weeks to come with different captions and call-to-actions. All it takes it one major retweet or engagement from an influencer to skyrocket your video to the top of timelines. Once your organic exposure has reached its capacity, it’s time for advertising. Run an ad campaign on Facebook or Instagram to pay for eyeballs and boost your overall coverage. Like a snowball, the views will begin to rack up over time.
It’s easy to create video ads that people will happily engage with and share. Whether or not they go viral, you can have outstanding marketing results with a few well-produced, thoughtfully planned video ads. Video is the future and no matter what, you’re on the right path!
Yala’s videos are produced with emotion in mind. Emotionally charged, Yala’s video ads are relatable, sharable and successful!Try #YalaSocial for free!