Offer a Solution with Yala

What’s your company’s purpose? Maybe you solve a problem, fix an issue, or simply benefit your customers. Regardless of what you do, you make every day better for someone out there. So position yourself as the solution with a quick video ad from Yala! 

Help your viewers see how important you are to their lives with real footage that conveys you as the solution. How? Yala’s video library is loaded with clips driven by emotions like frustration, happiness, or surprise. This small clip paired with a short text message and logo is the perfect combination to place you as the right choice.

It’s best to keep video ads short so your one-line message, or call-to-action, can easily persuade your viewers to take action. The average time watched for videos on social media is 10 seconds, the exact length of Yala video ads! Explain how a quick phone call can fix their inconvenience or how your services could make all their stress melt away.

Since videos get 135% more reach than photos, it’s a no-brainer that video is a great option to raise brand awareness and attract new customers. You’ll be ahead of your competition since 47% of Facebook pages don’t even upload any videos! Your brand will be the center of attention and go-to for future troubles with some clever video marketing made easy by Yala.

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Did you know Yala offers a free plan? Sign up and try making your own video ads today.

Holiday Marketing with Yala

Ring in the holiday spirit with Yala! What better way to show your customers your enthusiasm than connecting your brand to the holiday itself? Yala’s holiday templates, “Ornaments” and “Lights,” give you the creative freedom to be as merry as you wish. Plus, Yala’s template library and unlimited color combinations make any template holiday-ready.

Rise above your competitors by trying video ads this holiday season. Did you know you’re 50 times more likely to be on the front page of Google with a video on your website? Crazy, right?! Bring the templates to life with text animations or add fun live-action video clips to drive home your message. All Yala videos are 1080p, high-quality footage and optimized for social media. These under-10-second videos are the perfect way to announce a holiday sale or share some festive news! You can crack a funny joke, like in this video ad, or remind people about their special someone, like this.

Only 7% of small business owners used video marketing, but that number increased 71% since last year to 12%! When videos are this easy to make, you’ll want to create new videos all year round staying in front of your customers and ahead of your competition.

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Is a holiday around the corner? Try making your own holiday videos and graphics with Yala! We have a free plan that lets you try out all the benefits of Yala without the commitment. Sign up and see for yourself.

Advertise a Sale with Yala

It’s crunch time! You have a limited time offer and time is of the essence. You need to create interest and drive traffic ASAP! Let’s pretend you have an upcoming sale and want to spread the word like wildfire.

Yala’s “Shopping” category is the perfect opportunity for any retail or e-commerce business. With high-quality, 1080p clips optimized for social media, Yala’s videos convey the joy and happiness of shopping. Talk about retail therapy! Connecting your brand to positive emotions will help your viewers anticipate your news – and want to visit your store asap. 

Yala’s “Shopping” category gives retail store endless options for fun videos!

Some video ideas include counting down the days of your sale or announcing the sale’s details, like “Big Summer Blowout!” When you’re having a super sale, you want all eyes on you.

Yala also makes it easy to create shareable graphics so advertising your sale is easy. These graphics are perfect for social media since they size automatically to the platform you’re posting to. Facebook and Twitter demand shorter, horizontal posts while Instagram prefers a standard square. Yala graphics are also great for inserting into email newsletters or on websites. We’ve even seen people print them out and use them in store!

Advertising a sale can take a lot of work but thankfully Yala takes out all the heavy lifting. Your followers will get excited to see your news and happily contact you sooner than later.

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Try out Yala to advertise your next sale. Our free plan is the perfect opportunity to test out all the benefits of Yala without commitment.

Make an Announcement with Yala

So you have an announcement to make. You need to tell as many people as possible! Maybe you opened a new store location, released a new product, or launched a new website. Or, you updated your phone number, hired a new employee, or have an upcoming event. The possibilities are endless. What better way to share this news than with a graphic or video?

Video is the best way to share an announcement. Why? Video is memorable. Watching one minute of video is equivalent to reading 1.8 million written words in conveying a message. People retain information better through videos, so your message is bound to stick and resonate with your viewers.

Making an announcement with video also increases your chances to get in front of more people. Social media algorithms favor video content because it attracts more engagement than other types of posts. The more engagement (likes, comments, and shares) posts receive, the more reach it gets. Meaning, your announcement will get in front of more eyeballs! That’s how Facebook (and most all social media) videos work

In addition to video, graphics are another great way to share news. When you’re scrolling through a timeline, it’s easy to scroll past blocks of text but images catch your eye! Add some personality and creativity to your message by putting the text on a colored template.

Where do you want to share your announcement? Social media platforms, email newsletters, Youtube channels, or embedded on websites – Yala graphics automatically adjust to the size requirements of Facebook, Twitter, Instagram, and LinkedIn. Plus, videos can be embedded anywhere! You can download any video as a GIF or an MP4, meaning its versatility is infinite. It’s easy to spread the word when sharing is so simple.

Yala automatically resizes your graphics to fit whatever social platform you’re posting to!

It’s crucial to stay in touch with your customers and communicating with them is key. Your needs are endless, so good thing Yala’s videos create thousands of opportunities!

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Try out Yala for your next big (or small) announcement. Our free plan is the perfect opportunity to try out all the benefits of Yala without the commitment.

Promote Your Brand with Yala

Increasing brand awareness is a slippery slope. It’s easy to get your logo in front of the masses, but how do you make it stick? The average American is exposed to 4,000+ advertisements per day. A logo, Facebook post, or tweet might get in front of them, but it quickly slips between the cracks when you’re up against thousands of other brands competing for attention. To promote your brand, you need to rise above your competitors and make a lasting impression that boasts personality and enforces not just your company, but YOU! 

Branding is your first impression and you need to put your best foot forward. Yala’s videos clips are high-quality, 1080p and optimized for social media. On top of that, Yala makes branding easier than ever. Simply upload your logo and BOOM – all of Yala’s video and graphic templates are automatically converted into your brand colors. But we believe in total creative freedom, so channel your inner Picasso and swap out colors to fit any vibe you’re going for. 

Even if your branding is on point, your ads need to stand out. That’s where Yala’s video clips come in. All of Yala’s videos are directed to spark emotion. They convey feelings like frustration, happiness, annoyance, shock, and more. Why? Emotional marketing is memorable. When you connect a feeling to your brand, people can relate to you. If you ease frustration, tell them. If you solve a problem, show them. If you create happiness, share with them! Emotional marketing inspires reactions and when Yala videos position you as a solution: you win.

Another way Yala videos help you promote your brand is by gaining you more impressions. The new algorithms of social platforms actually favor video content, so a video ad gains more organic reach than other types of posts. Yala videos get your logo and your message in front of more eyeballs. If you advertise with Yala videos, enjoy higher conversions and lower CPAs. One Yala client went from nearly $50/lead to under $10/lead with a Facebook campaign! 

Yala makes social media and video marketing easy but doesn’t compromise on quality or creative freedom. Promote your brand and increase awareness with Yala videos!

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Try promoting your brand with Yala! Our free plan is a great way to test out all the benefits of Yala without the commitment.

The Non-Techie Guide to Real Estate Social Media

Marketing gurus and #entrepreneur influencers make it sound like building a real estate brand is something you can do in your sleep. You might read articles about ROI funnels and social media campaigns, but where do you begin? It sounds great in theory, but unless you’re well-versed in marketing and have a firm grasp on SMM (p.s. That’s social media marketing), we can quote Arianna Grande: Thank you, next. Where’s the guide for real estate pros who aren’t tech-savvy?

Good news: if you’re not tech-savvy, social media is a gateway drug to the world of marketing. Social media is also an incredible place to attract leads, build relationships, and position yourself as a RE expert. Here’s your guide to effective real estate social media without all the B.S.

Choose your hero social platform(s)

In the wise words of Oprah, “You can have it all, just not all at once.” As a SMM newbie, don’t overwhelm yourself by making a profile on every platform. Choose your hero platforms that you’re most comfortable using, you have the most connections on, and that you enjoy spending time on. It’s better to focus on quality posts on just a few platforms, than scattering quick posts everywhere. We advise focusing on just two or three platforms.

Make complimentary profiles

Now that you have your favorite platforms, let’s make them cohesive. Match your profile photos, bios, and cover photos whenever you can. Even better, try to have these images correlate with those on your website. That way, when a follower clicks from a social profile through to your website, it’s a streamlined, branded experience. More importantly, make sure all your images are high-resolution and fit to size. For a quick test, check your profiles on more than one internet browser and on your phone! 

Let your personality shine

Branding might be your first impression, but let’s talk about connecting with your audience. When you write posts or brainstorm content ideas, think about your voice and tone. Can you add a pun for humor? Share a funny meme that will make people laugh? Wear your heart on your sleeve and let your passion come through your social presence. Social media is about being social! You want to promote engagement and spark conversations. This authentic representation of you is not only easier to share, but it makes you relatable! People like brands they can trust, and that means you. Share your business story, testimonials, real-estate-related personal interests, and other tidbits that make you real.

Social media is about being SOCIAL!

Create useful content

You might think people want to hear about the new listing you just got, but that only appeals to a handful of people who are in the buying market. Be sure to mix up the type of content you share. Differentiate your posts sharing a range of items like industry updates, local news, DIY projects, recipes, etc. Just think: what’s missing out there? What questions do your clients frequently ask you? Share advice, expert opinions, and beneficial tips. Once you try many content types, you can see which perform best and post more of those! You’re a wealth of knowledge, so share that with your audience on content that both educates and excites them. You want your followers to anticipate updates for you. Do this by posting quality content, consistently!  

Get in front of more people with video

The social media world is heading toward video because we as users are eating it up. In a small case study using our own Facebook page analyzing 50 posts, video posts received 23% more impressions and double the engagement! Don’t take it from us, video content performs better. Try using Instagram Stories or Facebook Live since these on-the-fly videos don’t require planning and are generally easier to capture. In addition to live video, try sharing posts that contain video ads to grow your reach organically. Keep videos short (under 10 seconds) and get to the point asap! If you need help making social videos, try out Yala.

Even if you didn’t grow up with a tablet in your hand, you can still have an effective social media presence online. Keeping a strong social reputation will help build your network, attract leads, and keep you and your RE brand top of mind. You won’t see magical results overnight but you’ll slowly build a following of invested, loyal fans. Tech guru or not, you’re on your way to becoming a SMM superstar!

How to make your affiliate marketing not suck

As an affiliate marketer, you need to sell to make your money. You aim to drive clicks, activate your followers and inspire people to engage with the brands you promote. But it’s a fine line between advertising products and sounding like a selling robot. 

Do you feel like you’re being too salesy? You don’t want to annoy your followers, so how can you make your affiliate marketing not suck? Let’s make the juice worth the squeeze. Level-up your affiliate marketing strategy with these tips.

Stick to Your Niche

It’s great that every type of business offers affiliates program, but that doesn’t mean you should promote them all! Find your niche and stick to it. It’s always better to market products to a specific group of people than to the masses. By honing in your audience, you can communicate more effectively with them since you speak a common language. With your affiliate marketing, be selective to promote brands that align with your followers’ interests, behaviors, and needs.

Need an introduction to affiliate marketing? We wrote a blog all about what it is and why it’s important to your business.

Actually Use the Products You Promote

Aside from promoting products your audience is likely to want, you need to build your streams from brands you enjoy! Promote brands, products, and services that you’re a fan of. Do you support the company’s mission, respect their quality, or just think it’s awesome? If not, find new companies to work with. When you join an affiliate program, you become a representative of the brand. Your followers will lose respect for you if you’re pushing products that you don’t genuinely believe in. Show yourself using the product every day. Explain how the brand changed your life. Most of all – be genuine! So ditch the fake smiles and go all in on a few programs you can commit to.

Consistency is Key

Don’t post, then ghost. Schedule your content so it posts consistently and your social media posts daily. Use a scheduling software to do the heavy lifting for you. That way, you can set it and forget it and focus on engaging daily rather than posting too. A trick to staying consistent is designating certain posts for days of the week, for example Motivation Monday or Tip Tuesdays. Not only does it give you a direction when brainstorming new content, but it creates consistency for your followers that they can look forward too. Plus, they make great hashtags. #YourWelcome

While they’re similar, there’s a big difference between affiliate and influencer marketing.

Don’t Sell, Educate

You don’t want to sound salesly, right? The way around this is to educate your audience. That way, you generate quality content versus posts that are all about you, the brand you’re promoting, and worse: selling. Your goal should be to educate and empower your followers. Your guidance and advice is what influences them to make a purchase. Talk about benefits or using the product in unique ways. Compare the product to its competitors. Don’t worry that quality content takes more time because: it’s okay to recycle content! One single blog post can be transformed into many other pieces of content (how about 21?). Put in the time and create blogs, eBooks, downloads, and social posts that will help your followers’ daily lives – and steer them toward your affiliate links.

Considering over 35% of affiliates earn over $20,000, you’re smart for wanting to be an affiliate marketer. You’re even smarter to want to improve your strategy. Whether you’re a veteran or a  novice, it’s great to reevaluate your thinking and try new ideas. Hopefully these tips help increase your clicks and referral traffic. Even if they don’t, you’ll be upgrading your marketing! 

Did you know Yala has an affiliate program? Learn more about it and apply here!

yala's affiliate marketing program

5 tips to write better video ads with Yala

Video ads are hard to make. That’s why Yala made them easy. Our video ads are short, on purpose. Shorter ads don’t just perform better, they’re easier for you to create. Yala breaks down our video ads into three parts:

make a video ad with yala in three steps choose video clip write a tagline display your logo

You only have to write one sentence – a tagline that shows in the middle of your video ad. However, even a simple one-liner can cause some serious writer’s block.

Many people kept asking for help, so we delivered. How can you write effective, better video ads with Yala? Here are five tips to get those creative juices flowing!

Watch examples of Yala video ads here.

Tip 1: Get to the point

Viewers attention spans are fleeting, so get to the point of what you’re trying to say. Let the video do the heavy lifting of capturing attention then BOOM – hit them with the facts and a direct call-to-action, like:

Summer Sale Starts Today

Everything is 20% off

Buy your tickets now

We’re sold out

Tip 2: Embrace the power of emotion

The good, the bad, and the ugly. Emotions are extremely powerful when it comes to marketing. That’s why all of Yala’s videos are designed to convey emotion. Position yourself as the solution to a problem or describe how your customers feel when they work with you. Put your heart on your sleeve with an emotional tagline like:

Frustrated? We got your back

Sending love to all our VIPs

Need a moment of relaxation?

Party like you own the place

Tip 3: Make video ads relatable

Companies are more trusted when they relate their products to their consumers. Leverage the power of “we’ve all been there” by making your video ads relatable to your viewers. Try something like:

Moving sucks. That’s why we’re here.

We all need extra coffee on Mondays

Not all heroes wear capes

Nothing to wear?

Tip 4. Give your viewers a task

What do you want your viewers to do? Help them take action by asking them to do something with your video ad. Some direct call-to-actions include:

Visit our online store

Call for a free home evaluation

555-555-5555 (your phone number can be a tagline!)

Stop by the open house

Tip 5. Use your post’s caption to expand

If your video ad is the bait, the caption is the hook, line, and sinker. Don’t put too much pressure on yourself to write an epic one-liner in your video every time. The video ad simply attracts attention, but you can use your post’s caption to elaborate on the information you’re trying to convey. Here are some examples of video ad taglines and their captions.

Video Tagline (Attract Attention)Social Media Post Caption (Give Information)
Stop by the open house!This gorgeous 2BD won’t be on the market long. See you this Saturday at 123 Main Street!
We all need extra coffee on MondaysTry our new cold brew coffee this summer. Purchase a large cold brew and get a free bagel on Mondays!
Frustrated? We got your backPlumbing issues are never fun, that’s why we’re here. Call for a free consultation.
Summer sale starts todayVisit our boutique for a big summer blowout. Everything is 20% off!

Watch more examples of Yala video ads here.

Still experiencing some writer’s block?

Yala’s team is just an email away. Send us a message and we’ll find a time to chat and help you make a few personalized video ads! We’re in this together.

How to make video ads that go viral

Video ads aren’t always easy to make. They take time to brainstorm, money to produce, and even more, coin to push it into advertising campaigns. All this hard work is worth it when your video attracts tons of views – right? Your hope is that this video will be shared across networks, rack up some comments, and before you know it: go viral. But what if it doesn’t?

So what makes some videos go viral and others die silently on timelines? Let’s talk about strategies to make great video ads that are funny, shareable, and well-liked.

Get started with video, today

Video content performs better than any other type of post, so no matter what, start sharing videos asap. Even if your first few videos don’t gain you tons of views, it’s going to boost your engagement significantly. Viewers are 10x more likely to interact with social posts that contain video. Plus, video gets 135% more reach than just photos! To get started, here’s a post about how to get your video strategy off the ground.

Add emotion when you can

A huge reason why videos go viral is because of the emotion they spark within us. Do you get teary eyed when you watch a dog get rescued or laugh out loud at a Vine video like this? Of course you do! You’re human and you feel emotions. Well, people love emotions and that’s why emotional marketing is such a powerful strategy.

When you’re brainstorming your next video idea, try to add some emotion. Consider all types of feelings like humor, frustration, or even just happiness and how they relate to your business. Do you alleviate a major stress? Is there a funny pun in your industry? Do you have a funny customer story?

You don’t need to be a comedian, either. Just think – how do you make customers feel after they’re experienced your product/service? Communicate THAT feeling and it will resonate with your viewers.

Make it relatable

The other strategy to making viral video ads is to make it relatable. We’ve all watched a video or read a tweet and said, “Yep, that’s totally me!” How many memes have you slid into your friends’ DMs because they relayed an inside joke? It’s because this content is relatable that it gets passed on!

Create relatable videos by focusing on the solutions your brand provides. Don’t make a video about the product’s features but rather highlight the problems you’re solving for everyday people. Make your video viewers remember that they also suffer this problem and they’ll soon view you as the solution. Don’t forget to leverage testimonials and positive reviews too!

Share, share, then share some more

Once your video is ready to go, it’s time to gain some views. First, publish it everywhere you can imagine – social media, email newsletters, Youtube, and any other channel where you communicate with your audience. Next, ask people to share it! Tag people or other brands in your posts. Use both relevant and custom hashtags. Then recycle the video. Don’t be afraid to continue posting it for weeks to come with different captions and call-to-actions. All it takes it one major retweet or engagement from an influencer to skyrocket your video to the top of timelines. Once your organic exposure has reached its capacity, it’s time for advertising. Run an ad campaign on Facebook or Instagram to pay for eyeballs and boost your overall coverage. Like a snowball, the views will begin to rack up over time.

It’s easy to create video ads that people will happily engage with and share. Whether or not they go viral, you can have outstanding marketing results with a few well-produced, thoughtfully planned video ads. Video is the future and no matter what, you’re on the right path!

Yala’s videos are produced with emotion in mind. Emotionally charged, Yala’s video ads are relatable, sharable and successful!

Try #YalaSocial for free!

What’s the difference between Affiliate and Influencer Marketing?

Scrolling through your Instagram, everyone is promoting something. Whether it’s a detox tea, a resort in Tulum, or a new app, newsfeeds are flooded with promotional content. This new wave of influencer marketing is taking over social media as it is quickly growing into a $10B+ industry. Another hot marketing trend conquering the internet is affiliate marketing. So what is the difference between influencer and affiliate marketing? Let’s break it down so you know how these two marketing strategies work and how they relate to your business.

How does influencer marketing work?

To put it simply, influencer marketing is when an influencer promotes a brand or product, typically through their social media channels. It happens when a company pays (or trades goods or services) an influencer to post about them. The influencer, in turn, endorses the product and “influences” their fans to try it out. Followers look up to this influencer and look forward to their content, therefore these fans are impressionable when this influencer posts about any product.

So what makes someone an influencer? An influencer is someone (or something since for example, dogs can be influencers too, like Tuna) that has a loyal community of followers. Technically, anyone with over 1,000 followers is considered an influencer but the more the followers, the more the influence – and cost to work with them. Mega influencers charge up to $1M per post! CMS Wire broke influencers into these categories:

Mega-Influencer: 1M+ followers

Macro-Influencer: 100,000 – 1M followers

Micro-Influencer: 1,000 – 100,000 followers

Nano-Influencer: <1,000 followers

How is that different than affiliate marketing?

Keeping it simple, influencers get paid to post about a product while affiliate marketers don’t make money until they drive a sale. Influencers often use affiliate marketing to double down on their profits. Let’s take an example and pretend we’re a pet food company. We would pay Tuna (or rather his owner) to post about our kibbles and hope that his followers would 1) learn about our brand, 2) trust we’re awesome because Tuna says so, and 3) buy our product. Say we also have an affiliate marketing program so Tuna can promote a referral link to our online store. Now when people buy our product, we know if they came from Tuna’s influence, and we would pay him a commission for this sale.

Influencer marketing creates immediate brand exposure to a diverse range of people while affiliate marketing widens your chances for direct sales.

What does this mean for your business?

Both affiliate and influencer marketing are vital strategies to consider for any business, no matter how big or small. Small businesses can highly benefit from influencer marketing by focusing on local nano or micro-influencers. Affiliate marketing may not be for every business. If you don’t have a high price point, a low commission payout may be difficult to attract affiliates. Also, it demands an online store. If you’re a local small business, try creating a referral program instead or something to reward loyal customers and capitalize on the beauty of word-of-mouth marketing.

Regardless of which road you choose, it’s important to be well-versed in these two popular strategies. Even if they’re not right for your business, you’ll think twice when you’re contemplating an impulse purchase on Instagram!