Facebook is approaching 2.5 billion users and is without a doubt the largest social media platform in the world. Having a business presence on this social giant isn’t optional; it’s necessary for any successful marketing strategy, but it’s not always easy. That’s why Yala is here.
Why is Facebook so important to businesses? Because Facebook is focused on connecting one another and forming relationships. When you build an audience on Facebook, you’re building a community among your followers. It opens a gateway for conversation between you and your customers. This trusting relationship builds a foundation of loyal fans. Facebook is also a great place for brands to add a personal flair to their business. While other platforms are more professionally or update focused, Facebook tends to be more personal and light-hearted allowing for fun content.
“Social Media is about sociology and psychology more than technology.”– Brian Solis, FutureWorks
Facebook promotes posts that attract engagement; that means more than just likes. Facebook wants users to see posts that gain comments, start conversations, and get shares. When a brand flourishes on Facebook, it’s because they spark true social interactions amongst fans. In return, users’ timelines become filled with more content they care about (or so Facebook says).
The downside is that getting engagement is extremely difficult. Years ago, when someone “liked” your business page, that meant they saw your posts regularly. Because of recent algorithm updates, Facebook now only promotes content that inspires engagement, so organic reach is getting harder and harder for the average business.
Hear us out though. Facebook is necessary for any business because it offers unlimited opportunities for reach and growth. While posts may not yield high impressions anymore organically, Facebook’s Ad Manager allows for in-depth customer targeting and custom, powerful ad campaigns for dollars a day. Facebook advertising is an incredible way to get in front of new audiences and test new markets.
Yala’s custom graphics and video ads are optimized to perform on Facebook. Creating content, scheduling and publishing to Facebook are seamless with Yala’s easy-to-use software.