The most polished social media platform is by far LinkedIn. As the superior leader in professionalism, LinkedIn has over 260 million monthly active users and 40% access it daily. It’s an incredible platform to grow a business because it is simply that: all about business. So why should you publish to LinkedIn?
The first reason to use LinkedIn as a company is that you won’t be alone. In fact, LinkedIn is the #1 channel that B2B marketers use to distribute content at 94%. It is the source for industry news and trending topics. Since everyone leaves all the feel-good fluff to other social platforms like Facebook or Twitter, LinkedIn maintains a space for professional posts. Even if you don’t publish regularly, LinkedIn is a great place to make brand announcements, discuss industry-related topics, or seek advice from others. Over 50% of all social traffic to B2B websites and blogs comes from LinkedIn. People are looking for expert opinions and reputable brands, so you need a presence here to be taken seriously.
Another reason to publish to LinkedIn is to connect with like-minded professionals or mentors. Social media is about being social and that means networking. It’s like a virtual cocktail reception but rather than shaking hands with strangers and exchanging business cards, you can look at profiles to learn someone’s background and message them to connect. When someone does agree to connect, be sure to send them a quick thank you and introduction. While you’re at it, don’t be shy and ask them to join your email list. It’s a clever strategy to grow your subscriber base. LinkedIn has opened a gateway to connect successful leaders with everyone. Leverage this bridge to build relationships with potential partners, media contacts, or like-minded businesses that support what you do. Plus, it’s a great place to scout talent if you’re hiring.
Networking aside, there are many ways to increase sales and conduct marketing via LinkedIn. Posting to the platform keeps you top-of-mind. If you decide to advertise on the platform, LinkedIn’s high-target abilities make audiences precise and perfect if you have a niche product. Once you figure out your target consumer, use LinkedIn to find out who they are.
Having a solid reputation online includes having a strong presence on LinkedIn. Yala services LinkedIn so posting to the platform is just as easy as any other channel. Share posts, create graphics and track engagement with your LinkedIn publications to build a better and more professional stance online!
Did you know Yala has a free plan? Try it out and schedule some LinkedIn posts today. P.S. We think you’ll love it.