Agencies can team up with Yala

There is power in numbers and agencies live up to that. Marketing agencies offer a full spectrum of services for clients including strategy, graphic design, content creation, social media management, and much more. Whether you’re a full flock of SMM-savvy worker bees or you’re a small team of just two or three, Yala’s agency accounts […]

Stand Out as a Local Business with Yala

Local businesses might be small, but they’re a BFD (big … deal). They help communities thrive, add diverse products to the market, challenge big brands to be more innovative, and employ teams of (awesome) people. Consumers are seeking healthier, smarter, eco-friendly alternatives and many local businesses are supplying that demand. They’re important to the world, […]

Finding Your “Why”

Vital Reasons to Have a Business Story Behind every business is a story. Maybe it began with an unfulfilled need, a passion that grew into an occupation, or simply a better product. Perhaps it all started between two best friends, inside someone’s basement, or in a college dorm room. A business story might begin spontaneously […]

Byproduct

Illustration by Ryan Putnam Your product isn’t what you think it is A green, flowering garden is pretty. It can also take a good amount of effort to maintain. The best gardens provide beauty, fragrance—even stuff to eat—and need minimal effort to maintain. The good stuff — the output — of the best gardens, is set up to emerge naturally. By […]

Don’t be clever.

Illustration by the exceptional Vic Bell A startup’s guide to making promises Just make a human promise, and keep it. This is a sentiment Seth Godin shared with me in an email correspondence. If you can’t keep a promise, it really doesn’t matter how cool you are or how clever you are, your idea will be detached […]

Entering a crowded market as the little guy? Offer less and you might win.

Illustrated by Shimon Angel, animated by Ofer Winter Entering a crowded marketplace can be a little daunting — okay, a lot daunting — if you’re smaller, way smaller than the dominant players. I get emails from time to time, mostly around this question. When I started Mad Mimi (see TechCrunch), I raised $100k — that’s it — and disrupted both MailChimp and Constant Contact […]

The essential idea-companion: How to Make a Task Model

Illustration by Gemma Correl Ideas are easy. Execution is tricky. You’ll know a good idea when it feels simple to articulate. You’ll know a less-good idea when it feels complicated to articulate. Now, to build a system, you need fine builders. It’s easier to recruit those fine builders with an achievable plan that makes their tasks […]