Exciting Text Images by Yala

It’s not easy to design graphics when the term “graphic designer” isn’t in your job title. You want to include quality images in your marketing, but without the time to learn design skills, where do you begin? There are tons of design tools out there, but you don’t want to dedicate the energy into learning […]

Design for Pinterest with Yala

Pinterest is every DIY-er’s dream. Loaded with recipes, how-to-graphics, crafts, inspirational quotes, beautiful images, and all-around inspiration, Pinterest is a creative’s paradise. You might be thinking; without a creative business, why should I spend any time on Pinterest? Well, you don’t need a “creative” brand that only attracts craft bloggers and travel photographers. In 2018, […]

Design for Instagram with Yala

In the past few years, Instagram has risen to the top of the social media marketing charts. While it’s not the biggest platform itself, Facebook the largest monster out there owns it. Instagram attracts over 1 billion users per month and over 60% of its users log in daily. For marketers, Instagram is a gold […]

Don’t be clever.

Illustration by the exceptional Vic Bell A startup’s guide to making promises Just make a human promise, and keep it. This is a sentiment Seth Godin shared with me in an email correspondence. If you can’t keep a promise, it really doesn’t matter how cool you are or how clever you are, your idea will be detached […]

Entering a crowded market as the little guy? Offer less and you might win.

Illustrated by Shimon Angel, animated by Ofer Winter Entering a crowded marketplace can be a little daunting — okay, a lot daunting — if you’re smaller, way smaller than the dominant players. I get emails from time to time, mostly around this question. When I started Mad Mimi (see TechCrunch), I raised $100k — that’s it — and disrupted both MailChimp and Constant Contact […]

The essential idea-companion: How to Make a Task Model

Illustration by Gemma Correl Ideas are easy. Execution is tricky. You’ll know a good idea when it feels simple to articulate. You’ll know a less-good idea when it feels complicated to articulate. Now, to build a system, you need fine builders. It’s easier to recruit those fine builders with an achievable plan that makes their tasks […]