Byproduct

Illustration by Ryan Putnam Your product isn’t what you think it is A green, flowering garden is pretty. It can also take a good amount of effort to maintain. The best gardens provide beauty, fragrance—even stuff to eat—and need minimal effort to maintain. The good stuff — the output — of the best gardens, is set up to emerge naturally. By […]

Don’t be clever.

Illustration by the exceptional Vic Bell A startup’s guide to making promises Just make a human promise, and keep it. This is a sentiment Seth Godin shared with me in an email correspondence. If you can’t keep a promise, it really doesn’t matter how cool you are or how clever you are, your idea will be detached […]