Finding Your “Why”

Vital Reasons to Have a Business Story Behind every business is a story. Maybe it began with an unfulfilled need, a passion that grew into an occupation, or simply a better product. Perhaps it all started between two best friends, inside someone’s basement, or in a college dorm room. A business story might begin spontaneously […]

Weird

Illustration by Rogie King There’s a difference between being smart and being wise. Do you do things professionally and according to convention? Do you think ahead? Do you mostly make sound decisions? Can you synthesize information quickly and integrate it? If so, that’s great. You are probably smart. You need to be smart to be a […]

Byproduct

Illustration by Ryan Putnam Your product isn’t what you think it is A green, flowering garden is pretty. It can also take a good amount of effort to maintain. The best gardens provide beauty, fragrance—even stuff to eat—and need minimal effort to maintain. The good stuff — the output — of the best gardens, is set up to emerge naturally. By […]

Don’t be clever.

Illustration by the exceptional Vic Bell A startup’s guide to making promises Just make a human promise, and keep it. This is a sentiment Seth Godin shared with me in an email correspondence. If you can’t keep a promise, it really doesn’t matter how cool you are or how clever you are, your idea will be detached […]

Price for less, for less.

Doodle by david_rollyn (Instagram) Pricing should never get you stuck, and though there are many approaches to pricing your business, I find the approach of less for less to be easier than others. At the end of the day, your support or sales staff needs to be able to sell the product and justify its […]

The essential idea-companion: How to Make a Task Model

Illustration by Gemma Correl Ideas are easy. Execution is tricky. You’ll know a good idea when it feels simple to articulate. You’ll know a less-good idea when it feels complicated to articulate. Now, to build a system, you need fine builders. It’s easier to recruit those fine builders with an achievable plan that makes their tasks […]