Entering a crowded market as the little guy? Offer less and you might win.

Illustrated by Shimon Angel, animated by Ofer Winter Entering a crowded marketplace can be a little daunting — okay, a lot daunting — if you’re smaller, way smaller than the dominant players. I get emails from time to time, mostly around this question. When I started Mad Mimi (see TechCrunch), I raised $100k — that’s it — and disrupted both MailChimp and Constant Contact […]

The essential idea-companion: How to Make a Task Model

Illustration by Gemma Correl Ideas are easy. Execution is tricky. You’ll know a good idea when it feels simple to articulate. You’ll know a less-good idea when it feels complicated to articulate. Now, to build a system, you need fine builders. It’s easier to recruit those fine builders with an achievable plan that makes their tasks […]